Fractional communication support is exactly what the name alludes to – it’s when you bring on a communication professional at a senior or executive level for a fraction of the time that you would a full-time staff member.

Fractional communication support can be provided on a temporary or longer-term basis and is designed to fill a gap and address your communication needs.

Those needs could include:

  • Communication strategy creation and implementation
  • Key messages
  • Communication action plans
  • Content development
  • Communication team/staff leadership
Sarah Wood Communication

Nonprofits, associations, and purpose-driven organizations may find fractional communication support particularly useful, because of:

  • Economics
    • A fractional communication hire will be more cost effective than a full-time hire at the same experience level
  • Resource Allocation
    • A fractional communication hire frees up your existing staff to focus on what they do best
  • Flexibility
    • A fractional communication hire will co-create with you the best communication and staffing plan to fit your needs, and those plans can be adapted over time
  • Speed
    • A fractional communication hire is used to signing a contract quickly and jumping into action; it is a faster process than a standard hiring and onboarding
  • Unbiased perspective
    • A fractional communication hire can look at your current and potential future communication opportunities objectively, bringing to bear their experience with multiple organizations, oftentimes within the same niche

At Sarah Wood Communication, we thrive on providing long-term fractional communication support. An ongoing committed relationship lets us learn more about your voice, your audience, and how best to connect the two. We focus on creating realistic and effective communication and dissemination strategies, designed to achieve your goals and best reach your targeted audiences by utilizing your existing resources. And we stick around to help you implement those strategies, so we can see in real-time what is and isn’t working and what adjustments need to be made.