I was thrilled to be featured recently in the University of North Carolina’s “What the Hell I Love About My Job” audio series, where I got the chance to share how I got my start in my communication career (thanks to a UNC alum) and what I love about being self-employed now.
I like to tell people that I bring bright ideas to light. My role is to help explain and illuminate the work an organization is doing so that it best reaches the target audiences. You can have the best ideas, the best products, the best and most impactful programs in the world, but if no one knows about them and why they are special, you aren’t going to be successful.