Eight years ago, I wrote this blog post about my fears post-election. This time around, I was better mentally prepared for the outcome, and thus both more and less devastated. I’m still afraid. And now I’m also concerned about the impact this administration could have on the two wonderful human beings I’ve brought into this…
Nonprofit communication and development teams (and marketing, although it’s rarer for nonprofits to have dedicated marketing teams or staff) must work closely together in order for the organization to see sustained growth. In this podcast episode of the Influential Nonprofit with Maryanne Dersch, you’ll hear me discuss more about how these departments should work together,…
As much as I love my alone time, no man (or woman, in this case) is an island. My latest blog post for the National Association of Women Business Owners lays out my tips for how clear and regular communication can help collaborative efforts be successful. Some highlights: Use clear and plain language Opt for…
Last week, I had the opportunity to chat with Peter Woolfolk of Communication Strategies, a public relations firm based out of Nashville, Tennessee on his Public Relations Review podcast. Our wide-ranging conversation centered around how nonprofits and associations can amplify their reach by layering public relations on top of existing corporate communication channels such as…
Sarah Wood Communication is proud to announce that we’re officially a member of the Central Fairfax Chamber of Commerce. While we will continue to serve clients across the country, it’s always nice to have a strong base of local connections. We look forward to communicating and collaborating with our fellow businesses in Fairfax County (and…
I’m a proud solopreneur. But sometimes we all need a team behind us! Communication can be a broad field, and many clients prefer to have one individual or agency serve as the primary point of contact, rather than contracting with multiple small businesses that are offering complementary services. If you’re also a solopreneur or microbusiness,…
Some of us work better in the abstract, and some of us work better laying out the details. A good communication strategy should include both. It should have lofty goals that tie into the organization’s overall mission and vision, define the communication problems and solutions that it will address, build the framework for developing key…
People can’t hire you if they don’t know your organization exists. And your organization can’t reach its full potential if you aren’t sharing the stories of your good work in strategic, effective, and realistic ways that reach and resonate with your target audiences. People want to work with other people. They want to see the…
Sarah Wood Communication was recently selected as one of the small businesses participating in Fairfax County’s THRIVE program. We’re looking forward to the opportunity to work on, not just in, our business and position ourselves for further growth and success by collaborating and tapping into the expertise of our fellow Fairfax County businesses!
Storytelling…it’s the current buzzword in the communication, marketing, and development worlds. Storytelling and authentic narratives are being presented as the hot new way to resonate with your targeted audiences. Is it an excellent and effective way to convey the impact of your organization? Absolutely. Is it a new tactic? No. Humans have been telling stories…
