People can’t hire you if they don’t know your organization exists. And your organization can’t reach its full potential if you aren’t sharing the stories of your good work in strategic, effective, and realistic ways that reach and resonate with your target audiences.
People want to work with other people. They want to see the faces and hear the stories behind the brands and companies they are doing business with. It may be a business transaction, but as humans, we are wired to seek out personal connections.
Sarah Wood contributed this piece to the NAWBO Greater DC Chapter’s newsletter and website about the importance of thought leadership as a female entrepreneur, how it helps you bring in business, and steps to take if you’re thinking about taking the plunge!
Want our help to build your thought leadership presence? Contact us for more information about our Glow Up thought leadership program!
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