You might not think that your corporate communication strategy and recruitment efforts are linked, but you’d be wrong. In this blog post for the National Association of Women Business Owners, I break down how investing in your communication efforts will help improve both the quality and numbers of people interested in and applying to work for your organization.
Some teasers:
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The larger your following (email subscribers, social media followers, website visitors, etc.), the more people who are aware that you are hiring
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Prospective candidates feel like they “know” the organization and are better aware of the corporate culture
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Current employees can serve as ambassadors who spread the word and promote your organization as a good place to work
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Expand the applicant pool by reaching individuals who are open to a new position, but not actively looking for a new job
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Keep applicants connected with your organization and aware of future opportunities
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