As I enter my ninth year of that solopreneur life this month, I wrote this piece for Freelancers Union on the nine things I would tell myself if I was starting off again. Always have cash on hand Saying no is hard, but it’s worth it Niche down in the way that feels most comfortable…
Mass emails, e-mail newsletters, e-mail marketing, whatever you want to call them, they’re ubiquitous. We all get SO many emails a day. Why? Because they work. Love them or hate them, popping up into your audience’s inboxes consistently is effective. If it wasn’t, we wouldn’t get so many. Here’s why it’s vital for purpose-driven organizations…
You might not think that your corporate communication strategy and recruitment efforts are linked, but you’d be wrong. In this blog post for the National Association of Women Business Owners, I break down how investing in your communication efforts will help improve both the quality and numbers of people interested in and applying to work…
A thought leader is defined as “a person whose views are taken to be authoritative and influential.” In other words, thought leaders were the OG influencers. Long before social media existed, they were speaking at conferences, contributing op-ed pieces, being quoted in media articles, and/or being the go-to for questions within their specific industry. It’s…
Save the date! Sarah Wood, founder of Sarah Wood Communication will be the Member Spotlight on the National Association of Women Business Owners (NAWBO) Virtual Connections event on Tuesday, February 20 at 12PM ET. If you’re a NAWBO member, interested in the organization, or are interested in learning more about Sarah and/or Sarah Wood Communication,…
It’s that time of year. The holiday season has begun, and the New Year (and New Years resolutions!) are right around the corner. If your professional resolution this year is to get noticed and raise your profile, I have ten tips for you on how you can become a thought leader locally, regionally, or within…
It’s the marathon week of Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. Holiday music will be playing, too much food will be eaten, and 2024 is right around the corner. When I think about Small Business Saturday, retail, holiday shopping, and locally owned restaurants come to mind. I’m looking forward to…
I talk a lot about how important it is to share your organization’s story, how important it is to illuminate the good work you are doing, and to let your targeted audiences know who your organization is and what you stand for. So, let’s assume I’ve convinced you, and you’re ready to start strategically communicating…
I’ve been exploring and visiting (virtually and in-person) a variety of business and networking groups off and on during the past year, and basically dithering and refusing to make a decision about which, if any, were a good fit for me, the business, and worth the investment of time and energy. Why did it take…
If you’re local to the Northern Virginia area, come and meet up in person! I’ll be providing my thoughts and commentary during a panel discussion on Utilizing Tech in Your Business Marketing. Along with my fellow communication and marketing professionals, I’ll be discussing the impact of technology on communication, branding, marketing, and more. One big…
