When I started freelancing two years ago, I jumped in without having a plan. While I’d been casually thinking about striking out on my own for quite some time, I hadn’t charted out how to do so, created a business plan, or honestly followed any of the recommendations for successfully starting a small business (except…
If I was 18 again and starting off to college in a couple of weeks, the field I would be most interested in pursuing would be genetic counseling. This career existed when I was in school, but to be honest, I’d never heard of it. I became a communication major more by default than anything…
Earlier this week, I sent my client a draft digital communication strategy that laid out recommendations and best practices for their social media accounts, blog posts, podcasts, and more. Their member base is changing; traditionally it’s been middle-aged white men, and while that’s still a major component, it’s becoming younger and more diverse over time.…
I recently attended a Freelancers Union workshop on contracts, hoping to get a couple of questions around the language of non-compete clauses and kill fees answered. I was AMAZED at how many people there said they sometimes or always worked without a written contract in place. Some people seemed to consider asking for a contract…
Ask 20 people this question, and you will likely receive 20 different answers. Communication and marketing are closely linked and overlap in many ways, including in job descriptions and organizational departments. People within the industry blur the lines and argue over which one is more important, and people outside of it frequently use the terms…
In February, I had a 3-week stint that involved multiple trips to urgent care, consultations with assorted doctors, pain medication, and three outpatient procedures. In case anyone was confused on this point, a kidney stone that gets wedged in your ureter is no joke. I’ve had cystine kidney stones (an uncommon chronic type of kidney…
As a communication professional, one of the first things I ask my clients about is their target audience for a message or campaign. Some organizations have a specific answer; some have a generic answer, and some have no idea what I’m talking about. The dictionary definition of target audience is pretty much what you would…
Sarah Wood Communication, LLC has been certified as a Small, Micro, and Woman-Owned Business by the Commonwealth of Virginia
An elevator pitch consists of the standard, concise talking points that you use to describe and make the case for your organization, program, or product. Concise is the key word here – the name “elevator pitch” is tied to the concept that the pitch can be completed in the time you spend in an elevator…
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