Merck continues to use direct-to-consumer advertising to promote HPV vaccination
Gardasil, the first vaccine for the human papillomavirus (HPV), was approved by the Food and Drug Administration in June 2006. Merck introduced Gardasil with its “Tell Someone” campaign, which segued into the “One Less” advertising campaign for the vaccine, which began airing in November 2006. The campaign announcing Gardasil wasn’t your typical pharmaceutical advertising, in…